The Maresme Consortium for Municipal Solid Waste Treatment collects the award during the ISWA (International Solid Waste Association) World Congress in Bilbao
The “Recycle and Win” campaign, designed, produced and run by the Maresme Consortium for Municipal Solid Waste Treatment during 2018 and 2019 has won second prize in the Communication category from ISWA, the International Solid Waste Association. These awards are the most prestigious in the sector and campaigns are presented from countries, regions and cities in both the public and private sector, from all over the world.
“Recycle and Win” has been given this award for the originality of the campaign, and especially for its innovative 360 degree approach, which besides traditional media such as the press and advertising posters, also included disruptive elements, such as viral videos, educational activities for children, and popular audiovisual projects, like the documentary “A Load of Rubbish” presented by Quim Masferrer. The president of the Consortium, David Bote, collected the award during the gala dinner at the ISWA World Congress, held on the 8th of October in Bilbao.
The first prize this year was awarded to the campaign “Wanted for Justice”, from the Environmental Consortium in Oman, Be’Ah, an initiative to tackle the question of public rubbish in tourist destinations, public parks, and beaches in Oman. The third prize was awarded to Rotterdam, Holland for its campaign “From Rubbish to Treasure”.
The ISWA Communication Awards recognise excellent media waste campaigns which raise public awareness and promote sustainable management of resources and waste, understanding that communication is an increasingly vital component of the industry, as companies and governments look to improve public participation and raise awareness of the importance of more resource efficiency. Technology, along with communication and education are becoming key in an integrated waste management system.
This year 13 campaigns from all over the world passed the cut for final consideration. The jury was made up of Carlos Silva Filho, vice-president of ISWA, Tom De Bruyckere, president of the ISWA working group on communication and social issues, Paul Davison, general director of Proteus Communications Group, Aneta Pawlik, ISWA communications and marketing manager, and Daniel Purchase, ISWA national member and head of communications.