The Maresme Consortium for Municipal Solid Waste Treatment has presented the bulk of the communication campaign “Recycle and Win”, planned as a transmedia action which will last several weeks, in which the content generation related to encouraging recycling at home is more important than the advertising reach. The central message of the campaign, which will serve as the guiding theme in all the material is, in contrast to the usual campaigns which emphasise the environmental aspects of recycling, the economic repercussion which the improvement of selective collection and good recycling practices has.
To that effect, during the last few months various campaign material has been produced, including viral videos, graphic art aimed at children, and new videos to explain the campaign to the visitors to the plant. This week, one of the most innovative parts of the campaign begins, a documentary about the reality of recycling and waste management close to home, scripted by the writer from Premi\u00e0 de Mar, Pep Bras, and presented by Quim Masferrer.<\/p>\n